How does big shot Hollywood director J.J. Abrams procrastinate when he doesn't want to do actual work? He goes on Instagram, just like you and me!
We know this, now, because on Monday an @starwars account went live on the social media site with a selfie of—who else?—Darth Vader. Caption: "Another day at the office #StarWars #DarthVader #selfies #gpom."
Since then we've also been treated to a behind-the-scenes shot of Luke and Darth battling it out in The Empire Strikes Back; a shot of a star destroyer concept model from A New Hope; and, rounding things out, a shot of a bunch of chicks in Princess Leia Return of the Jedi bikinis at Comic Con 2010. Because sex!
Obviously, the folks running the Star Wars franchise over at Disney are hoping to bring it into the 21st century with one of them newfangled viral marketing campaigns. And based on the fact that websites and blogs all over the interwebz are talking about Darth's selfie today, that seems like a pretty smart idea.