Echo Lawrence - October 6, 2020
Fashion house Miu Miu held the SS21 fashion show yesterday but things were obviously a bit different this year due to Covid, so the brand went fully virtual! The "Front Row" consisted of actresses like Chloë Sevigny, Gabrielle Union and Elle Fanning who all dressed front row ready and got comfortable in front of their computers for the show.
Sydney Sweeney was also virtually in attendance and had her full glam done, wearing a new gown from the line before sitting down against a white wall for the show. The fashion industry is changing to deal with covid restrictions and even though this looks like some sort of online school it's actually a pretty fun way to have guests attend the show and see the new looks. Some brands have even been using AI created models for their runway shows which is very futuristic. Chloë Sevigny even had her boyfriend snap some faux paparazzi pics after the show to keep the memories of the good old days alive!
"Around the world, Miu Miu invites audiences of women to gather together to view the show - simultaneously connected, again witnesses of an event. Communities of women have always been integral to the spirit and identity of Miu Miu: their nurturing and support of one another, their pursuit of shared values and goals. This season, those communities of women are also intrinsic to the show itself. The spectators are integrated into the show: interrupting the stadium’s white rubber walls, three digital lounges of screens will display the observer to the observed."