Rita Ora Bare Midriff for the Ice Bucket Challenge

Let me first say, the Ice Bucket Challenge is genius in terms of how it's raised so much money for such a worthy cause. I have nothing but praise for the people behind this benevolent mission. However, let's be honest. After a few weeks of niche coolness, this challenge is quickly moving into cheeseball media territory with show producers and public relations dweebs trying to ride the meme train. So expect the ground-up-swell to die down soon. It's like learning the President smokes weed too. What's next?

Having said that, if it gets more skin baring hot celebrities to pour ice water over their heads on camera like Rita Ora, I'm down with the more corporate mission. Granted, ice water is not exactly the most warmly erotic of liquids to douse an attractive woman with, but I don't think Rita would've done the same with oven warmed strawberry scented baby oil which would've been my first choice. Consider me ready to see iced down nipples on some of our most alluring female celebrities. Though I suspect most will not be down for ruining their coifs. Enjoy.