Mother’s Day is Over, So it’s Safe to Remind You of Dead Space’s Evil, Craptacular ‘Your Mom Hates This’ Commercials (VIDEO)

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chris-littlechild - May 14, 2013

So we've dispensed our wine bottle/box of chocolates. We may even have -for the, y'know, A+ asskissing sons among us- added a card with a vom-tacular poem inside to the offering. We've apologized for not getting our shit together and visiting and/or calling more frequently. We've assured dear old ma that we won't be hauling her ass over to Happy Funtimes Rest Home for Incontinent/Senile/Just Plain Irritating Oldies just yet (that brochure she found on the coffee table was simply misdelivered, intended for the neighbors. As was the completed application form in her name, obviously).

Your Mother's Day experiences may have differed, but that's pretty well the gist right there.

Our son-ly duties thus fulfilled, then, gaming's greatest crime against moms everywhere can make a timely appearance. We speak, of course, of Dead Space 2‘s Your Mom Will Hate This campaign. The franchise's exuberant, excessive violence has always been its calling card; a fact that the developers chose to use for piss-takery purposes.

But, ma! What could POSSIBLY be objectionable about a little light disemboweling and/or dismemberment? Be reasonable, now! Image source:

Around the game's release in 2011, this initiative consisted of presenting a ‘focus group' of mothers with the bloodiest, disemboweliest, stamping-Necromorph-face-and-groin-into-a-leaking-squelchy-mess-on-the-kitchen-linoleum-iest moments of the game on a monitor. The resultant series of screams, outraged expressions and inadvertent sex-faces (we don‘t know about you, but the face Ma #2 pulls, five seconds into the above, is totally our 'o' face) are all too predictable.

It's mildly amusing ("I think it'd make a person become insane," proclaims one member of the group), but we're otherwise bemused as to why in the name of the Devil's dick anyone thought this was a good idea. Maybe it's a spoof-y middle finger to the self-righteousness of parents, whose urchins should have no access to adult-rated content anyway. Maybe it's just a festering heap of terrible. Probably a little of each. Still, you don't see demented PR shenanigans like this every day, so check out the video.

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