Tex Hollywood - April 30, 2020
Frankie's Bikini is one of the early to instagram bikini brands that basically killed it for many years and is probably still killing it.
It was launched in a time before every celeb and influencer had a bikini line, when the influencers needed new bikinis to wear and along with a handful of other brands, totally killed it.
The founder was a young, possibly under 18 year old named Francesca Aiello who you can see on instagram HERE .
Funny enough, she was the face / designer of the brand, it's named after her after all, but I don't think she was ever that aggressive of a self promoter, like you seem Emily Ratajkowski being with her bikini line, but instead she rode off the success of the influencers she would collaborate with.
There's something awesome about that because clearly you can see from this shoot, she had more than everything it takes to be that bikini body of the brand and in an era of self promotion, she was more subtle about it than most or at least less obnoxious than most, otherwise we'd have hundreds of posts dedicated to her.
I don't know why I find that interesting. However, I find her bikini pics more interesting, keep em coming!
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