Echo Lawrence - June 3, 2021
Sydney Sweeney is the most recent celebrity to partner up with underwear brand Parade. We first saw Madonna's daughter Lourdes Leon partner with the brand to promote their collaboration with Juicy Couture sometime last year which had everyone buying up the panties.
Sydney was shot by photographer Donna Trope for the new campaign which has her trying out different pairs of the panties, like these baby pink ones and bright blue sets that include a matching bra. Here is what Sydney had to say about the partnership!
“Parade wants to redefine what it means to feel sexy. Sexiness isn’t one dimensional—it’s self expression, it’s depth, it’s confidence, it’s empowerment in your own skin.”