Scotchy Scotch Scotch: Ben & Jerry’s Announces ‘Anchorman 2’ Themed Ice Cream

Yeah, so the cross promotional marketing blitz for Anchorman 2: The Legend Continues has now shifted into high gear.

First there were teaser trailers. Then actual trailers. Then a collaboration with Dodge to sell SUVs. And, now, a Ben & Jerry's flavor inspired by the film.

Of course, with a movie as quotable as the original Anchorman, the possibilities for a Ben & Jerry's flavor were almost endless. For example, they could have done Burgundy's Bad Choice, an ice cream that tastes like warm milk, or perhaps Dexter's Delight, an ice cream that tastes like a wheel of cheese. They could even have done Burgundy's Chocolate Shame, an ice cream that tastes like cat poo.

Fortunately, though, they didn't go with any of those, and instead went with Scotch. Or butterscotch, anyway. Not even those hippies at Ben & Jerry's have the balls to make ice cream made with real, smooth, 12-year-old Johnnie Walker Black. But I digress. Where was I?

Oh right. Ice cream. Yes, the new flavor of Ben & Jerry's that you'll see in stores soon is called Scotchy Scotch Scotch, and it is butterscotch ice cream with butterscotch ripples.

This is hardly the first time Ben & Jerry's has introduced promotional flavors. A few years back they made a Stephen Colbert flavor called The AmeriCone Dream, and last year they made Liz Lemon Frozen Yogurt in honor of the 30 Rock finale. Still, this promotional flavor will probably end up being their best-selling to date, given the popularity of Anchorman and the fact that butterscotch is delicious.

Well done, Ben. Well done, Jerry.

[Via]