George Clooney, Lost in Space? Yes, Please.

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bill-swift - May 17, 2013

How do you market a movie in which George Clooney and Sandra Bullock play astronauts stranded in space and forced to contemplate a cold black death alone in the void?

That's a tough question. But since Warner Brothers hired Alfonso Cuarón (Y Tu Mamá También, Harry Potter and the Prisoner of Azkaban, Children of Men) to actually make such a picture, they had to come up with an answer. And the answer they came up with is this: be extremely vague and hope the star power and the mystery create some buzz.

Will that marketing strategy make Gravity a box office success? I have no idea. But I do like the idea of seeing that smug George Clooney marooned in space. And don't go defending that guy, either. You know that, if your girlfriend was young enough and hot enough, he wouldn't think twice about stealing her right out from under you.

Gravity is set for release this October.

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