Echo Lawrence - September 2, 2020
Em Rat Tat Tat Tat Tat Ta, a living legend in some circles, is out here in some content promoting her clothing line!
The instgram famous model who broke through thanks to A LOT of nudity has been a prime example of polarizing nudity in a way that gets her taken seriously in the industry, something that a lot of people don't realize is a serious accomplishment.
It takes a certain person to spin something that the industry typically turns its back on, or has turned its back on, like nudity, and manage to prosper instead of being typecast as the nude model.
I don't know much about Emily Ratajkowski, but I know of other talent that has made their mark getting naked on the internet, and instead of going mainstream, they went down that rabbit hole of Only Fans subscribtions to sell and distribute their nudes.
While Emily has had a mainstream film career, at least one far more prolific than pretty much any other instagrammer, but more interestingly she decided to make her own product line, build her own brand, to sell clothing to her fans and audience.
This was definitely not a no-brainer situation, because it is safe to saw her audience was all dudes, and even when she launched the bikini line, I got it, but didn't have high hopes for it, I figured "she needs to be in a bikini, might as well be her own bikini", logical, but who would buy Em Rata Bikinis from her feed, probably not the 90 percent of her followers that are dudes, but I was proven wrong!
People want Em Rata curated clothing, that now include activewear, sweatpants and I guess these dresses and shirts. It must be working!
I'll tell you, seeing this over a girl launching an Only Fans is always FAR more impressive, but the again Em Rata's the body and staring at her body always clouds my judgement of what is right and wrong, good and evil, fact or fiction in this world! Nothing makes sense!