Today Google announced that they have a magical formula that uses search and ad-click volume to predict a film's opening weekend box office revenue with 92% accuracy -- one week before it opens.
This revelation comes at a very interesting time. You see, Universal's near-future dystopian horror flick The Purge, which stars Ethan Hawke and Lena Headey, doesn't even open until tomorrow. However, it's already looking like The Purge 2 has been given the green light, as that very title has shown up on a list of projects approved for special tax credits by the State of California.
So why is Universal so confident that The Purge will be a success? Well, it's likely that they have some fancy mathematical formulas of their own. According to The Wrap, The Purge has surged on social media sites. Mentions of the film on Twitter went from 36,000 to 63,000 between Sunday and Monday, and it now boasts a half-million likes on Facebook. Thus, Universal has probably plugged these numbers into Michael Bay's SequelBot 5000 and realized that The Purge 2 is already a sure thing.
Now, if only they can figure out some mathematical formula that can prevent unprofitable films from getting made in the first place. Am I right, M. Night Shyamalan?
Egotastic
















Lena Headey Topless Headlines This Week’s Mr. Skin Minute (VIDEO)
With just two weeks to go until the summer solstice shines its ever loving bikini and beach fun time glory upon us, why not tear a rent in the June gloom with a little skin on film viewing party of some highly talented, if not entirely top-flashing thespianics in Mr. Skin's weekly roundup of the best that are baring on the big and small screens this weekend.
This week's Mr. Skin Minute includes Lena Headey not nude in The Purge this weekend, but topless in Aberdeen, Lily Sullivan water slide nekkid in Mental now on Blu-Ray, and Hera Hilmar posing nekkid for the master in Da Vinci's Demons on Starz. It's all sweet sweet skin. Enjoy.
(And, don't forget dad this upcoming Father's Day with an Egotastic! inspired Mr. Skin discounted membership for his perusing pleasure. Why not get him a gift he'd actually like this year?)