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Ad Time During ‘Breaking Bad’ Finale Even More Valuable than Meth

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bill-swift - September 28, 2013

Unless you're some hippy communist who doesn't watch TV, you're probably a Breaking Bad fan. And in that case, I hardly need to tell you about how highly anticipated this Sunday's series finale is. In fact, you are probably having heart palpitations right now just from reading about it, aren't you?

Anyway, while you are well-aware that the Breaking Bad finale is a big deal, what I can do is give you a way to quantify just how big a deal it is. You see, according to Forbes, 30-second commercial spots are going for a whopping $250,000 per 30 seconds. When you do the math, that works out to $4,000,000 per half hour.

Is that a lot, you ask? Yes, I answer. That is a lot. In fact, that is tops for any scripted TV show. In 2012 Modern Family averaged $2.9 million per half hour, and NCIS (seriously, tell your grandma to stop watching that) pulled in about the same.

But wait, that's not all! It isn't just attracting advertisers like flies. It's attracting advertisers—like Cadillac and Taco Bell—that are going to run Breaking Bad-themed commercials. So that pretty much makes the Breaking Bad finale is pretty much the Super Bowl of TV shows.

Well, technically I guess the Super Bowl is the Super Bowl of TV shows, but you know what I mean. It's a big deal.


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