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Sydney Sweeney Keeps the Promo Going With Cheeky New Photoshoot!

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Echo Lawrence - February 23, 2026

Sydney Sweeney clearly isn’t slowing down when it comes to promoting her new underwear line SYRN, and her latest photoshoot proves she understands exactly how to keep people talking.

The actress turned entrepreneur dropped a new set of cheeky campaign images for SYRN, and subtlety is definitely not part of the marketing plan.

In the photos, Sydney Sweeney poses inside what looks like a random corner store, turning an everyday setting into something straight out of a chaotic fashion fantasy. She’s styled in low-rise jeans with a thong pulled over the top, which is a look to say the least.

Scroll through the gallery for some of our favorite shots from the new campaign!

@syrn

*adds everything to cart* Syd’s look: Better On You Button Down in Thin Ice Bettor On You Boxers in SYRN Yellow First Base Scoop Bralette in Fresh Sheets / Thin Ice

♬ FASHION ICON OUT JULY 24TH - ZØMB



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