Rita Ora Heads to The Beach With Primark!

Rita Ora is serving golden goddess energy in her latest collab with Primark, and we are so here for it. The singer posed on the beach in a series of sun-soaked looks from her new summer drop, inspired by the golden skies of Ibiza, vintage ‘70s glam, and those unforgettable summer nights that live rent free in your memory.

From breezy beachwear to bold, retro-inspired prints, the collection screams effortless cool—and Rita’s modeling it like she owns the season. Shot against the dreamy backdrop of sand and sea, she makes a strong case for turning every beach day into a fashion moment.

The clothing is great, but Rita is even better!