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Echo Lawrence - January 29, 2026
Kim Kardashian is back in her comfort zone, posing in lingerie, and the timing is interesting.
Just as Sydney Sweeney’s newly launched line SYRN has everyone talking, Kim reminded us all that she’s been running the “luxury underwear that breaks the internet” playbook for years with SKIMS.
The new shots show Kim stripped down to her bra and underwear, serving the kind of ultra-polished, body-forward imagery that made SKIMS a household name in the first place. Sculpted fits, minimal styling, lots of skin, you know the formula.
And while Kim hasn’t said a word about Sydney or SYRN, the internet has definitely connected the dots for her...
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