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BEAUTY
Echo Lawrence - May 29, 2025
Hailey Bieber is sharing some big news this week, news that just might make her a billionaire like her friend Kylie Jenner.
The model and beauty mogul has announced that her Rhode skincare line is being bought by e.l.f cosmetics for $1 Billion dollars.
All that for a line that started off selling lip balms, I guess Hailey really did take notes from Lip Kit Kylie!
Here's what Hailey had to say about the news:
"When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally. So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode. I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand. I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.
Thank you to the amazing rhode team who have helped me build over the years. I couldn’t have done it without all of you. And to our rhode community, thank you for being the most supportive and for being on this journey, this next chapter is going to be even more incredible together!
As I’ve said, this is only the beginning."
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