Hailey Bieber Discovers the Best Beauty Marketing Strategy!

Hailey Bieber just shared a series of new bikini photos while promoting her beauty brand Rhode, proving that great minds apparently think alike. Or at least great beauty moguls do.

The model and entrepreneur posted a collection of snaps featuring herself in a bikini while making sure Rhode got plenty of exposure in the process. It's a marketing strategy that's become increasingly popular among celebrity founders: step one, launch beauty brand. Step two, wear bikini. Step three, let Instagram do the rest.

Just days after Kylie Jenner was using a bikini selfie to remind everyone that Kylie Cosmetics still exists, Hailey is employing a very similar playbook for Rhode.

Apparently the boardroom meetings at celebrity beauty companies have all arrived at the same conclusion: people are significantly more likely to pay attention to skincare products when they're attached to a swimsuit photo!