Epic Coffee House Prank Is Actually a Promotional Stunt for ‘Carrie’ Remake

Getting people excited for the remake of the classic 1974 horror film Carrie is no easy task. If people are old enough to be familiar with the original, they probably have no interest in the remake because they are skeptical it could ever be as good. If people are not old enough to be familiar with the original, then you have to create interest out of thin air.

Fortunately for everyone involved in the project—which includes Julianne Mooreand Gabriella Wilde, by the way—MGM has some pretty clever marketing people, and they've cooked up one hell of a viral marketing campaign.

The crux of the campaign? Scaring the everliving sh*t out of unsuspecting coffee house patrons on Manhattan's Upper West Side with the clever use of some pulleys, levers, and an actress who pretends to have a rage problem and some Carrie-like telekinetic powers.

Behold:

So what say you? Are you more likely to go see Carrie when it opens October 18, or not?

Personally, my thinking is that, if they come up with promotional stunts this good, the movie can't be that bad, right?