Bella Hadid Goes Braless to Sell Her New Scent!

Bella Hadid knows how to move perfume, and it’s not just by talking about top notes and base notes. The model stepped out in a completely sheer shirt with nothing underneath, letting her fans, and potential customers, know she’s not afraid to make an impression.

The look was in honor of her latest fragrance launch, which Bella describes as “a woody, sweet, fruity skin parfum with so many fun layers you can really sink into. I love the juxtaposition of things that shouldn’t go together but somehow match perfectly. Yin and yang, perhaps.”

She could have just sent out a press release, but Bella decided to go the extra mile. One whiff of this scent and you might imagine yourself in Paris at 3 a.m. with someone you probably shouldn’t be with, basically the mood Bella is selling here.

If the perfume is half as attention, grabbing as her braless promo shot, it’s bound to be a best-seller!