When A Japanese ‘Hearthstone’ Commercial Wins The Internet

  Down Japan way, they do things right. Some things, at any rate. If you’re talking fancy-ass techtastic, this is the place to be. Japan is also the home of video games, with some of the world’s best developers doin’ their thang. Sure, they keep much of it to themselves, with titles often hitting the West really damn late, if ever. But we won’t hold that against them.  

There’s also that deeply, deeply pervy taste in porn they have. Never mind that, though, because there’s one thing you can always be sure of: their commercials are always brilliantly batshit.

You’re probably familiar with Hearthstone, the crazy popular World of Warcraft spinoff from Blizzard. Hearthstone’s an online free-to-play collectible card game, in which you battle an opponent using characters and monsters from the Warcraft world. Which is, y’know, all well and good.

In the hands of Japanese ad-makers, though, it becomes something so much more. It becomes a festival of weirdery. Matrix-y slow-mo, paunchy security guards’ shirt buttons flying off telepathically, a heaping helping of melodrama… what’s not to like?

It’s best to go into this one with as little context and understanding of the language as possible. Check it out.

Via Polygon.