Anchorman 2

‘Anchorman 2′ Director Adam McKay Figures Will Ferrell’s Ron Burgundy Publicity Stunts Were Worth $20 Million in Free Publicity

He's one invaluable anchorman

If you watch television or frequent various sites around the World Wide Web, then you are certainly aware that Anchorman 2: The Legend Continues hits theaters tomorrow. Why? Because Will Ferrell has been everywhere doing publicity in character as Ron Burgundy.

He’s been a pitch-man for the Dodge Durango; he’s hosted ESPN’s SportsCenter; he’s serenaded Toronto mayor Rob Ford on Conan; he’s called a Canadian curling tournament; and he’s appeared on small town newscasts.

But have you ever wondered just how much all this publicity is actually worth in real dollars? Well, Anchorman director Adam McKay has. And he has a ballpark estimate: $20 million.

So was this part of the deal all along? Did Ferrell and McKay propose this epic publicity tour to Paramount in attempt to save them a few bucks on the marketing side and get the money put back into the production side? After all, the project had stalled several times over the issue of the budget.

Well, according Entertainment Weekly, both McKay and Josh Greenstein (Paramount’s chief of marketing) insist the answer is no. There was no official agreement on the Burgundy blitz and there was no informal, wink-wink agreement. Supposedly it all just came about naturally.

Should we believe that? I have my own doubts, but in the end it doesn’t really matter. The campaign has been wildly successful, and this movie is going to clean up at the box office. So everyone involved gets rich(er)!

Meagan Good Rip-roarious Deep Cleavage at Anchorman 2 Premiere in London

Why the heck not? That’s my life’s motto, seemingly adopted by Meagan Good who plunged the plunging neckline on her dress at the Anchorman 2 premiere in London to plunge worthy depths. She’s in a movie that’s about to make a small fortune. A comedy no less. Why the heck not bring out both barrels of your cleavy goodness and steal the red carpet over in Jolly Old England? Um, that’s rhetorical I guess.

Meagan looked downright amazing and if you weren’t going to see the movie just because it’s going to be effin’ hilarious, Meagan gives you two more plenty fine reasons. Enjoy.

Will Ferrell Goes to Bismarck, North Dakota, and Reads the Local News as Ron Burgundy

ron burgundy reads news in bizmark north dakota
Stay Classy, north dakota!
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You cannot stop the Anchorman 2 publicity  tour. You can only hope to contain it.

On Saturday, on his way to call the Canadian Olympic curling trials in Winnipeg—and yes, I’m serious about that, too—Will Ferrell rolled into Bismarck, North Dakota, where he visited local CBS affiliate KXBM and read the news. And I don’t just mean he made an appearance and then left. I mean he was there for the entire half-hour broadcast—dressed as Ron Burgundy of course—and served as the actual co-anchor for the lovely but overmatched Amber Schatz.

Sadly, Ron didn’t do any stories about water skiing squirrels or cat fashion shows. However, he did talk about a trash fire at the local Sam’s Club and some local guy who didn’t shave for the entire month of November, thus winning a bet.

Oh, and he also hit on his co-anchor and made a joke about the weather guy losing a bunch of weight. So you know…it was amusing.

Anchorman 2 hits theaters December 18. (Yes, that’s right. December 18.)

Scotchy Scotch Scotch: Ben & Jerry’s Announces ‘Anchorman 2′ Themed Ice Cream

Anchorman: The Ice Cream

Yeah, so the cross promotional marketing blitz for Anchorman 2: The Legend Continues has now shifted into high gear.

First there were teaser trailers. Then actual trailers. Then a collaboration with Dodge to sell SUVs. And, now, a Ben & Jerry’s flavor inspired by the film.

Of course, with a movie as quotable as the original Anchorman, the possibilities for a Ben & Jerry’s flavor were almost endless. For example, they could have done Burgundy’s Bad Choice, an ice cream that tastes like warm milk, or perhaps Dexter’s Delight, an ice cream that tastes like a wheel of cheese. They could even have done Burgundy’s Chocolate Shame, an ice cream that tastes like cat poo.

Fortunately, though, they didn’t go with any of those, and instead went with Scotch. Or butterscotch, anyway. Not even those hippies at Ben & Jerry’s have the balls to make ice cream made with real, smooth, 12-year-old Johnnie Walker Black. But I digress. Where was I?

Oh right. Ice cream. Yes, the new flavor of Ben & Jerry’s that you’ll see in stores soon is called Scotchy Scotch Scotch, and it is butterscotch ice cream with butterscotch ripples.

This is hardly the first time Ben & Jerry’s has introduced promotional flavors. A few years back they made a Stephen Colbert flavor called The AmeriCone Dream, and last year they made Liz Lemon Frozen Yogurt in honor of the 30 Rock finale. Still, this promotional flavor will probably end up being their best-selling to date, given the popularity of Anchorman and the fact that butterscotch is delicious.

Well done, Ben. Well done, Jerry.


By the Beard of Zeus! The Legend Actually Continues: A New ‘Anchorman 2′ Trailer (VIDEO)

Say Whaaaat!?

Let’s face it, the last teaser for Anchorman: The Legend Continues was bush league, Audrey, bush league. A longer new one finally dropped last night and it is glorious!

From the looks of it, the News Team has fallen on some tough times. It appears as though the ravages of age, drinking milk in the heat, and too many street brawls have all taken their toll. But not to worry, it’s the 80s and 24 hour news has arrived. Perfect opportunity to get the gang cleaned up and back together. Looks like we’ll see more of Christina Applegate‘s Veronica Corningstone and a cameo from every major celebrity of the past 40 years, including  Harrison Ford and Liam Neeson. Oh, and Baxter’s back.

Can we please see Brick kill another guy with a trident? That’s all we’re asking for here.

New ‘Anchorman’ Museum Exhibit Has Nothing to Do With Promoting ‘Anchorman 2′, Right?

Hey Everyone, Come and See How Good My Exhibit Is

We’ve all seen Anchorman the movie. How about Anchorman the museum exhibit?

Sound too good to be true? Well it is true. The Newseum in Washington, D.C., is opening an Anchorman exhibit, which will feature costumes and props form the 2004 film—including Ron Burgundy’s famous jazz flute—and a recreation of the KVWN-TV anchor desk where fans can film their own TV-spots.

So why does fictional news anchor Ron Burgundy get his own exhibit at a news and journalism museum?

‘Anchorman 2′ Trailer: Don’t Act Like You’re Not Impressed

Sixty Percent of the Time, It Works Every Time
Four Men, Eight Shoes!

A new Anchorman 2: The Legend Continues trailer dropped over the weekend. In just over one minute of tease, we’re already so stoked to love lamp all over again.

Things we learned from the trailer: Paul Rudd‘s Brian Fantana got a new cologne (pure snake venom), David Koechner‘s Champ Kind is still boozed-up, and Steve Carrell‘s Brick is still special, very very special. Oh, and apparently, Brick’s not allowed to be unsupervised around children. Will Ferrell? Let’s just say that Ron’s hair looks better than bush league.