Taco Bell Get Snarky About Video Game DLC, In The Name of the Quesalupa

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chris-littlechild - March 11, 2016

  If craptacular clichés have taught us anything, it’s that gamers exist solely on a diet of Doritos and Mountain Dew. They’re right there in their parents’ basements, eating crap and howling down their mics about the various sexual acts they’ve performed on their fellow Call of Duty players’ mamas. Thus speaketh the Internet.

One thing that damn well is true about gamers? They hate the dastardly ways of DLC. When big ol’ hunks of game are already on the disk, but simply locked away so they can be sold post-release, I don’t need to tell you how much that sucks.

Taco Bell, natch, want to get in on that ‘association with shitty food’ and ‘DLC is Satan’s work’ action. Their latest slice of advertising greatness combines the two concepts, in a commercial sure to bring gamers everywhere through their doors in their millions. Or, y’know, not.

You’ve probably seen the chain’s ‘Bigger Than’ ad campaign. Each commercial claims that Taco Bell’s new Quesalupa is bigger than… something. Like The Beatles getting all up their own asses and claiming to be bigger than Jesus. The latest social media spot, as Game Spot reports, tells us that the Quesalupa is bigger than DLC (‘No DLC. No season pass. No premium content. Just Pepper Jack cheese’). 

I feel some kind of way about this. Not hungry, that’s for damn sure, just some kind of way. All I really got from this ad was a difficult question to ponder: Which is the greater evil, DLC or Taco Bell?

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