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Echo Lawrence - August 28, 2026
Sydney Sweeney is making sure nobody forgets about her lingerie brand anytime soon.
The actress has unveiled another eye catching campaign for SYRN, and this time she's celebrating her upcoming birthday by surrounding herself with birthday cakes, balloons and plenty of lingerie.
The new "Birthday Boobs" collection launches September 1, with Sweeney modeling everything from lace bras and thongs to garters and matching sets.
Sydney is giving the marketing team plenty to work with. The campaign has her posing among giant cakes and balloons, lounging across tables and showing off the new collection in a series of glamorous, decidedly NSFW-looking shots.
It's certainly a good way to keep SYRN in front of America's eyeballs. The brand is still relatively new, it launched in January, and reports have recently claimed that the lingerie company has been struggling to gain traction and that its team has been brainstorming ways to boost sales.
So what's the solution? Apparently, more Sydney Sweeney in lingerie.
See more of Sydney and her birthday boobs in the gallery!
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