TV & FILM
bill-swift - November 21, 2015
Disney has probably already recouped the cost of making Star Wars: Episode VII – The Force Awakens Incredibly Long Titles from licensing deals alone. Now THR is reporting that the most highly-anticipated movie of all time (or at least this calendar year) has already earned a whopping $50 million at the box office.
How is that possible? Advance ticket sales, obviously. They started on October 19, the day the third and final trailer premiered during Monday Night Football, and sales got off to a bang thanks to all the hype on social media. Now The Force Awakens has doubled the previous record set by 2012's The Dark Knight Rises and there's still a month left for nerds (like me) to buy tickets.
Does this mean J.J. Abrams and company are going to break Jurassic World's record for biggest domestic opening of all time? Not necessarily. Even for a movie with as much hype as The Force Awakens, December openings are tough because people are busy getting ready for the holidays.
That said, an opening that surpasses Jurassic World's $208.8 million is definitely within the realm of possibility.
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