Sony’s Japanese Vita Commercials: Now With Penis (VIDEO)

How would you summarize Sony's treatment of the Vita in a word? Bollocks, perhaps? Turns out, that's quite apt. And Sony agrees, judging by this new commercial.

The intrepid little console is quite the portable powerhouse, with 1,000 gigaflops of whatsit and more doohickeys than a Swiss army knife. It just sucks that much of this potential is wasted by the lack of any crap-your-pants AAA exclusives for the system.

It has been languishing in Internet piss-takery for some time, poor little dude. Worry not, though, because Sony are here with their spangly new summer Vita-plugging initiative. Which is kicking off, as all good plans do, with a penis joke.

Take a look at this Japanese commercial-making masterclass. Then, let Kotaku explain just what the balls (heh, balls) is going on:


In the spot, schoolkids are getting changed for their summer swimming lessons, and after one kid drops his towel, another kid's jaw drops and he says, loosely, "He's an adult!" (or "otona da"). That's followed by the announcer saying, "For you who aren't grade schoolers anymore."

Of course. It all makes perfect sense.