TV & FILM
bill-swift - February 26, 2014
It's not as easy for movie studios to turn a 300% profit as it used to be, and as a result they all seem to be trying out new strategies.
For example, as we told you a few weeks back, Lionsgate has decided to focus more on sequels and franchises in the coming years, because Cathing Fire made approximately $675 bazillion world wide.
Sony, meanwhile, seems to be going the best-selling non-fiction book adaptation route. First it was The Social Network, based on The Accidental Billionaires by Ben Mezrich. Then it was Moneyball, based on Moneyball by Michael Lewis. Then, most recently, it was Captain Phillips, based on A Captains Duty by Richard Phillips with Stephen Talty.
Now Sony is making another non-fiction book into a movie, and they've hired Seth Rogen and Evan Goldberg to write and direct it.
The book, which hasn't even been released yet, is Console Wars by Blake Harris. It's supposed to be the inside tale of the battle for gaming supremacy between superpower Nintendo and underdog Sega in the 1990s, and it doesn't come out until August. However, Sony apparently thinks a movie about the video game industry will be big, so they're not wasting any time.
Don't worry, though. Rogen and Goldberg are still going to finish their cartoon sausage movie first.
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