So This Cologne Comes In a Rock…

Bored with your usual musk? Fragrances these days are so overrated. Heck, even ol' Biebs has a couple of signature fragrances out in the market. So why not go for something different and go hardcore when it comes to your perfume? Like, say, the BARB which is housed in literally one of the hardest packaging of all time: rock.

Yeah, seems like a joke, but it isn't. Instead, it's just a concept thought up by students from the British Higher School of Arts and Design. They describe it as:

BARB is a fragrance for men whose spirit is eager to break through the concrete walls.
BARB is about a man who resists the order, a man who owns the world. Everything belongs to him: oceans, mountains, woods. And no one can take it from him.

What fluff! If this is what school's about these days, then sign me up.