bill-swift - June 15, 2012
Typically whenever a team decides it wants to be associated with a certain product it is because the product is paying them an insane amount of cash and someone high up on the team's food chain thinks the relationship will shine a favorable light on the team. That's why the NFL works with major brands like Nike, Budweiser, as well as so many more.
Teams are allowed to do their own thing as well (to an extent). Sometimes they develop good relationships on their own; ones that meet the a fore mentioned criteria. Other time you have to wonder whose bright idea something was.
After a lackluster season in '11, the Philadelphia Eagles know that they need to do something to appeal to the masses. With all the free agent acquisitions the team made there was a lot of hope and buzz surrounding the the team. As it turns out all the noise was just a bunch of gnats.
This year is going to be different though. To get it started off on the right foot the Eagles have decided it is time to make sure that every person with a little spare time on their hands and the right kind of phone can bond with their favorite football team while they play one of the most popular games around--Angry Birds.
The Eagles have joined forces with the makers of the game. The video announcing it is great. Andy Reid is probably wishing he actually looked more like his cartoon self. He probably also wishes LeSean McCoy could run more like Speedy; his defensive linemen could run through blockers like Big Brother; and his offense will have the explosiveness of Soko.
Yea, good luck with that Andy.