TV & FILM
bill-swift - July 31, 2014
Oh Paramount Australia, you silly, silly movie studio. How did you not catch this one?
The new live-action Teenage Mutant Ninja Turtles directed by Jonathan Liebesman and produced by Michael Bay comes out on August 8 here in North America, but down in Australia it doesn't come out until September 11. That's obviously an unfortunate release date anywhere in the English-speaking world, on account of that whole tragic terrorist attack thing that happened on that date in 2001. But hey, life must go one, and movies must be released. It didn't need to be a big deal.
However, Paramount Australia made it a big deal with they tweeted the official poster of the upcoming release on Tuesday, which was this:
That, friends, is an image of Leonardo, Donatello, Michelangelo, and Raphael jumping off a New York skyscraper...that just so happens to be exploding...and just so happens to have "September 11" written in bold right at the bottom.
Of course, Aussie Paramount quickly deleted the post from their Twitter page once the internet pointed the unfortunate coincidence out to them. Then the head of publicity issued the obligatory apology:
We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia. Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use.
Don't worry guys. We all have brain cramps some days.