brian-mcgee - November 26, 2019
While various movies like The LEGO Movie, Deadpool, and Black Panther have ensured that the month of February is no longer a dumping ground for movies the studio was embarrassed to release during Oscar season, the month of January remains just that. Even big franchises that have moved into the January space have seen their films ignored in favor of holdovers from the Christmas season, which seems a likely fate for the upcoming war picture The Last Full Measure.
Now, one thing that this Vietnam War story has going for it is the cast, which features three MCU vets—Sam Jackson, Sebastian Stan, and William Hurt—as well as Diane Lane (aka Superman's mom), Ed Harris (aka The Man in Black) and Christopher Plummer in a rare supporting turn where he's not replacing a disgraced Kevin Spacey.
Star power is helpful but it's not a guarantee of success for a war picture in the first quarter of the year, just ask The Monuments Men. At the same time, Lone Survivor made its way to theaters in January and was a solid hit, so who can tell? I guess if enough grandpas are motivated to brave the snow and ice for this one, then we'll see something special happen at the box office. Otherwise, get ready for this to hit Redbox around March.
The Last Full Measure hits theaters on January 24.
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