‘Man of Steel’ Viral Campaign Kicks Off with a Kryptonian Countdown

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bill-swift - December 12, 2012

The Man of Steel has gone viral with the launch of the DSRW Project, which is an alternate reality gaming website that tasks fans to study deep space radio waves and decode signals that looked like Kryptonian characters.

Fans worked tirelessly to 'do their research' yesterday, which resulted in the unveiling of a secret site (that's not so secret anymore) when they were done with their work. The site itself is pretty mysterious and displays nothing more than an extraterrestrial countdown.

As to what it's counting down to, we don't exactly know--yet.

In the meantime, you can head back to the DSRW Project site to double-check the decoding process and go through it yourself, in case you weren't able to participate the first time around.

Man of Steel hits theaters on June 14th, 2013, so obviously they're in no hurry to make any big reveals just yet.

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