chris-littlechild - October 21, 2016
Â When youâ€™re Call of Dutyâ€™s PR & Marketingtastic Department, itâ€™s safe to say that youâ€™ve got a fair amount of money at your disposal. Dollar dollar bills yâ€™all, as Wyclef Jean once said. When it comes to ads, trailers and endorsements and such, these guys donâ€™t skimp. Â
You canâ€™t hype gamers up by showcasing footage of gameplay of the upcoming title in question. Who has time for that shit? Nobody, thatâ€™s who. Thatâ€™s loser talk. Nuts to gameplay, itâ€™s all about gratuitously shoehorning in celebrities.
Remember Codnapped, the live action trailer that saw Stephen Graham (Boardwalk Empire) hawking Call of Duty: Ghosts? Thatâ€™s just the tip of the Hollywoodtacular iceberg. Over the years, everyone from Eminem to Snoop D-O-double-G has spread the Call of Duty message to us mere mortals.
Whoâ€™s next to join the ranks of famous COD fans making famous COD cameos famously? F1 world champion Lewis Hamilton. As soon as Activisionâ€™s check cleared, Kotaku reports, he dropped the following statement:
â€œIâ€™ve been aÂ Call of DutyÂ fan for long time, so itâ€™s an absolute honour to be part of this game and the franchise. The experience of being put into the game â€“ from the facial scanning process to working with the team on the performance capture stage and just being able to meet the developers at the studio to get a glimpse at all the hard work that goes into the game â€“ this has been an incredible experience.â€
And with that, there was our olâ€™ buddy Lewis in Call of Duty: Infinite Warfare in a shit hat. We donâ€™t know what role his character will have just yet, but there it is. Clearly, the power of Activision knows no bounds.