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Echo Lawrence - July 10, 2026
When Kylie Jenner launches a swimwear collaboration, subtlety is never part of the marketing plan.
The beauty mogul is teaming up with Frankies Bikinis for the latest KHY collection, and the campaign video is exactly what fans have come to expect, smoldering stares, barely-there bikinis, and enough slow-motion posing to melt your phone screen.
One shot in particular has the internet talking, with Kylie sprawled across the floor in a tiny bikini and sky-high Pleaser heels, looking less like she's headed to the beach and more like she just clocked out from the VIP room after a double shift.
Not that we're complaining!
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