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Echo Lawrence - June 2, 2026
Kylie Jenner just shared a new mirror selfie wearing a pink bikini, and while most people were probably focused on Kylie herself, there was another star of the photo making a very obvious appearance.
The mirror.
More specifically, the giant "KYLIE COSMETICS" logo plastered across it.
Because nothing says subtle marketing quite like taking a bikini selfie in front of your own company branding.
The beauty industry has become a battlefield over the last decade, with hundreds, if not thousands, of brands all competing for the same customers.
Every influencer has a makeup line, every celebrity has a skincare brand, and every TikTok creator seems to be launching a lip gloss by the end of the week.
Yet somehow Kylie Cosmetics is still hanging around.
Of course, it probably helps when the founder has nearly 400 million followers and can turn a simple mirror selfie into an advertisement seen around the world.
See more Kylie and her shameless promo in the gallery!
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