I don't know who's in charge of marketing over at Louis Vuitton, but that person is a genius. I mean, would I be writing about some stupid purses that I really don't care about if it was for the fact that Scarlett Johansson just so happens to be wearing nothing but lingerie in these ads? I think not.
Sure, LV probably paid a lot to get Scarlett Johansson half naked for their ad campaign, but the amount of free advertising they're going to get out of that move is gonna be big. And if Scarlett Johansson's breasts are any indication, it's gonna be really big.
Genius. Pure genius.