I don't know how much Hurley is paying Bar Refaeli to be their bikini spokesmodel, but it's got to be worth every penny. It's basically guaranteed free publicity. Kind of like exactly what I'm doing here. But we like to reward a job well done, and any time you can get Bar Refaeli half naked is the definition of a job well done. And think of it this way: we've all got to do are part to stimulate the economy, and Bar Refaeli is definitely stimulating.