Echo Lawrence - October 29, 2020
Elle Fanning has just directed her first film entitled Gucci Always Wins. The short film follows a fashion conscious dog who just can't keep himself away from a 1961 blue Gucci handbag. The film also stars Elle's cousin, a girl named Presley Panaro who plays "teen in tree" as she lays back in a tree holding the same Gucci bag. Sister Dakota Fanning was also enlisted to help with production and you can see her filling out the scoreboard in one of the behind the scenes photos below! Here is what Elle had to say about her masterpiece!
“My film is about captivating the nature of Gucci, specifically the Gucci Jackie 1961 bag. Even a dog can be hypnotized by its beauty. One night while drifting off to sleep, I thought of this western showdown between a dog and dog owner with a scoreboard keeping tallies of how Gucci Always Wins. Since I am an ‘absolute beginner’ to directing, I wanted to make a statement with the tone. Yes, this is a fashion film, but why not tell a funny story while looking at sparkling garments?”