Dragon’s Dogma Ships Millionth Copy, Will Develop Into a ‘Major Franchise’

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bill-swift - June 26, 2012

It was just a month ago that Dragon's Dogma was released to the masses after a mix of reviews split the gaming community down the middle. However, once the game was actually released, it was received very well. So well that it has, as Capcom revealed via their press release, shipped it's one millionth copy and has even broken a record in Japan for 'sales volume of an entirely new brand in its first week for releases during the past decade'.

In response to it's success, Capcom has also announced that they have plans to develop this entirely new brand into a major franchise. The success may have been somewhat surprising but not necessarily unexpected as Dragon's Dogma makes 55 titles that have reached one million sales for Capcom now.

While there were definitely certain aspects missing from Dragon's Dogma, the overall idea and execution of the game's mechanics were nice, refreshing ice cubes in our drinks. Now let's get some sequels going with some co-op features!

Capcom's Press Release:

Capcom Co., Ltd. (Capcom) is pleased to announce that worldwide shipments of "Dragon's Dogma" for the "PlayStation® 3" and Xbox 360® have surpassed one million.

"Dragon's Dogma" is a completely new action role-playing game in which players enjoy various adventures in an expansive open world setting. The fantasy world of this game includes swords, magical powers and many other elements. The main character, which is the player, had his heart taken away by a dragon. The player then embarks on a journey to get rid of the dragon, but must solve a number of mysteries along the way. The game has become very successful by combining spectacular action with the characteristics of a social game, in which players can borrow and loan pawns with friends through online interaction. "Dragon's Dogma" set a new record in Japan for sales volume of an entirely new brand in its first week for releases during the past decade. Worldwide shipments have surpassed one million. As a result, "Dragon's Dogma" has become Capcom's 55th title to top the one million level, demonstrating once again that Capcom ranks among the world's leading game producers in terms of technical and development skills.

"Dragon's Dogma" is part of Capcom's basic strategy of establishing game franchises through the creation of new brands. This game was developed with the goal of creating another pillar of earnings for Capcom alongside "Monster Hunter" and "Sengoku BASARA". To further increase the value of brands used for its content, Capcom will continue to utilize a variety of initiatives that include the continuous distribution of downloadable content.

Capcom plans to add more titles to the lineups of its core game franchises while introducing original titles as well. By focusing on these measures to enlarge the lineup of content under development, Capcom aims to maximize earnings.

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