Discreet Boozing: Wine in a Paint Bucket

Alcohol doesn't make the world go round, although it definitely makes life more colorful. Taking this literally is Lithuania-based ad agency McCann Vilnius, who came up with a design concept that gets rid of typical wine bottles and replaces it with a paint bucket! It's only a concept so we'll probably never see wine sold in these cans unless a winemaker actually decides to go for it.

The idea behind the unusual packaging was this: aside from intoxicating, wine can also 'color' and 'paint' the teeth of the drinker. There's even a handy chart on the side instructing how much wine you should drink to go through various shades of purple.

Guess which shade I'm gunning for?