bill-swift - March 30, 2012
Endorsements are a fact of life for those in the public eye. If the right person says he/she likes your book/ movie/ television show/ design/ sports team you can sometimes write your own ticket to fame and fortune (or at least more fans). Just ask a team from Chicago how nice it is to have the leader of the free world, Barack Obama cheering for them.
However, sometimes you can't help where your endorsements come from. Sometimes a team has to deal with any fallout or lash back from an unwanted. The Dallas Cowboys were faced with that on Wednesday morning.
That was when a convicted murderer was put to death. With his last words he encouraged people to continue to follow their religion, but then with his last words he uttered a phrase that Jerry Jones and Cowboy fans everywhere did not want to hear:
For an embattled team that has become a historic underachiever in recent years - getting the endorsement of a man who the state did not deem fit to remain alive is not something the Cowboys were searching for.
Did I mention the killer, Jesse Joe Hernandez, was convicted for murdering a 10-month-old baby that he was supposed to be babysitting? (Yeah, I don't want to be associated with him either.)
This isn't exactly the first time that the dregs of society have used their last breath to cheer on their favorite team. Back in 2007 it happened when Robert Comer breathed his last breath he proclaimed his love for the Black and Silver with a heartfelt "Go Raiders" shortly after he received his lethal injection.
James Filiaggi tried a different route. Rather than use his final word on earth to proclaim his love and devotion to his beloved Cleveland Browns he said he was going to help them win the Super Bowl.
I suppose everybody has to have somebody, but in this case the Cowboys are likely wishing they were not that somebody for Jesse Joe.
(This guy would be alright though.)
Article by Travis Pulver
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