TV & FILM
bill-swift - July 15, 2015
The first full trailer for the DC supervillains flick Suicide Squad is really, really good. The only problem, as far as Comic-Con and Warner Bros. are concerned, is that we weren't supposed to see it. At least, not yet.
The Suicide Squad trailer was supposed to be an exclusive treat for fans who lined up for days to get into Hall H at the San Diego Convention Center, where all the biggest panels take place. When bootlegged copies of the trailer starting circulating the web, it forced WB to release the official HD trailer (which you see above) early. But they were not happy about it.
Here's the official statement from Warner Bros. president Sue Koll:
Warner Bros. Pictures and our anti-piracy team have worked tirelessly over the last 48 hours to contain the Suicide Squad footage that was pirated from Hall H on Saturday. We have been unable to achieve that goal. Today we will release the same footage that has been illegally circulating on the web, in the form it was created and high quality with which it was intended to be enjoyed. We regret this decision as it was our intention to keep the footage as a unique experience for the Comic Con crowd, but we cannot continue to allow the film to be represented by the poor quality of the pirated footage stolen from our presentation.
Why is the leak such a big deal? Because it upsets the symbiotic relationship that exists between movie studios, hardcore fans, and San Diego Comic-Con International.
The convention makes money when people pay to attend. People pay to attend because studios give them insider information and first looks at highly anticipated films. And studios give them insider information and first looks at highly anticipated films because their enthusiasm creates buzz. Which is fun and thus makes people want to go to Comic-Con.
But why should these hardcore fans go to all the trouble of actually going to Comic-Con if the stuff they see there will be online an hour later anyway?
Answer: they shouldn't. It's a waste of their hard-earned nerd-money.
What can Comic-Con and the big studios do about these leaks beside institute an unrealistic "no cell phones" policy? Probably nothing, unfortunately.
[via Cinema Blend]
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