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Charli XCX Shares BTS Moments from Her New Converse Campaign!

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Echo Lawrence - August 5, 2025

Charli XCX is back in her provocateur era, and this time, she’s teaming up with Converse. The pop star shared behind-the-scenes shots from her new campaign with the iconic sneaker brand, and while the promo is technically about shoes, one of the standout images doesn’t feature any at all. Instead, Charli gives fans a cheeky look (literally) at her thong, which is visible through her wet white t-shirt, and we love it.

While some stars, like Sydney Sweeney, are busy filming squeaky-clean commercials for Hey Dude shoes, Charli’s campaign leans all the way into the edgy, NSFW energy that’s always set her apart.

See more of Charli on set in the gallery below!

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