Talk about growing sales. The smart people behind the EuroLottery know that sex sells, or, more specifically, the sextastic, so if you're pimping your gambling operation, you find yourself one super hot young celeb model, put her in hardly any clothes, have her sell your shizz, and you're golden.
Enter Lucy Pinder, just the right fit for this business venture. Covered topless in little bits of skimpy lingerie, what wouldn't you buy from her? Quick firing up of the mental nuggets here and I can't think of a thing. Enjoy.