When I heard that there was an Audi commercial starring Leonard Nimoy and Zachary Quinto as themselves, competing against each other for Spock supremacy, two thoughts immediately popped into my head. The first was something along the lines of, "Really? Are there really a lot of hardcore Trekkies out there who can actually afford Audis? Maybe if it were a commercial for used Chevy Luminas or something, but Audis?" Then the second thought I had went something like, "man, that's going to be the lamest thing ever."
Well, it turns out I was totally wrong...about the second thing. Despite the fact that the commercial does double duty, advertising both a luxury automobile and a big-budget summer blockbuster, it's not lame at all. In fact, it's genuinely smart (the trademark J.J. Abrams lens flares on the Audi) and hilarious (an 82-year-old Nimoy cursing and singing "The Ballad of Bilbo Baggins").
But don't take my word for it. Watch the ad for yourself. Then watch this: