Lex Jurgen - October 31, 2016
Bud Light is prematurely ending their Amy Schumer and Seth Rogen 'Bud Light Party' commercials. Anheuser-Busch cites the success of the campaign in raising awareness among Millennials and Hispanics, neither of whom drink Bud Light. Third quarter sales were well down across the board.
The ad campaign attempted to be super fresh by introducing such edgy humor as the gender wage gap, a misunderstood set of intentionally misrepresented facts popular among people who wouldn't shotgun a Bud even if it guaranteed Hillary Clinton eleven terms in office. Amy Schumer in particular has become something of a firebrand for the feminist progressives, because fat girls always know where their bread is buttered. Also, where the extra butter is being stored.
Consumer products companies continue to make missteps when attempting to burrow into the political zeitgeist. In 1999 everybody was screaming, "Wassup!". Nobody is repeating, "Women pay more but get paid less". Beer drinking used to be happy. Now I have to worry about Amy Schumer's gap? Bud Light is reinvesting more money into NFL ads. Go figure if that makes any sense.
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