Bounty On The Loch Ness Monster

How much do you think you can get if you captured the Loch Ness Monster? Well, there is an answer to that question. Back in 1971 Lloyds of London, the famous insurance company, issued a claim of 2.4 million pounds for the beast. It seems that Cutty Sark, the whiskey makers, offered a bounty for the capture of Nessie. Cutty Sark approached Lloyds to put a policy on the monster. After all, they don't want to pay out of pocket for the capture of Nessie if they can get the money from an insurance company. Lloyds turned them down because, you know, Nessie isn't real. Cutty Sark then went on a media campaign maligning Lloyds until they gave in. Here is the problem I have: only 2.4 million? I realize that that is in 1971 money, but that's still pretty crappy.

Think about it. If Nessie is real then she is either a living dinosaur or she's some unknown beast. Surely, that's worth more than a paltry 2.4 million. Not to mention the cost of chasing and capturing the monster. It's not like you are going out there with a net. Come on, Lloyds. Adjust for inflation.