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Echo Lawrence - April 15, 2025
Levi’s is riding high this week thanks to Beyoncé’s star power. Her involvement in the brand's "Reiimagine" campaign has significantly boosted sales and cultural relevance, according to the internet. I personally don't think the brand needed Beyoncé to stay relevant, they already were!
Anyway, Levi’s is expanding its reach by featuring country artist Willie Jones, who was featured on Beyoncé’s Cowboy Carter album, in its latest ad, a remake of the 1988 "Laundrette" commercial. As if they needed a country musician to promote the brand, country folk already wear a good amount of denim, don't they?
Here is the 1988 commerical that inspired the new video:
Here is the new ad featuring Beyonce in a tiny pair of denim shorts!
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