TV & FILM
bill-swift - December 4, 2015
Sisters, the new comedy from Tina Fey and Amy Poehler, looks like it's going to be pretty good. However, is also has the misfortune of hitting theaters on December 18, which, as you may know, just so happens to be the day Star Wars: Episode VII – The Force Awakens hits theaters.
Chances are nobody at Universal was expecting Sisters to perform like Bridesmaids ($288 million at the box office), even under the best of circumstances. That film was lightning in a bottle. On the other hand, with all the talent involved in Sisters—the film also features Maya Rudolph, John Leguizamo, John Cena, James Brolin, and Diane West—studio execs were surely expecting a hit.
These days, though, with the insane hype Star Wars is generating, Universal is probably wishing they had chose another weekend.
Fortunately, Tina Fey and company are as smart as they are funny. So they decided to make the best of their unenviable situation by confronting it head on with a Sisters featurette that parodies the Force Awakens featurette that premiered at Comic-Con back in July.
The punchline? Well, it's actually a hashtag. Take a look:
And here's the Star Wars featurette for comparison:
The Force Awakens and Sisters both hit theaters on December 18. But remember, #youcanseethemboth.
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