Bella Hadid is rolling out her campaign as the face and body and funbags of Nike. It's supposed to get you to buy more Nike clothing. Ladies obviously especially. No way to know if it's working on the merchandise side. It's clearly working on the visual arts side as Bella showed up to the French open in a sports bra and tennis skirt that absolutely positively couldn't possibly be functional sportswear. But who's complaining? Hint: not me.
All the shoe clothing lines have gone to the hot young celebrity models to be their pimping fronts. A drastic change from the use of real athletes. It's supposed to let you know that Nike is for wearing out now. Not sure who wears the swoosh out to dinner besides crazy sextastic hot rack women like Bella Hadid, but give it a shot next time you're on a date. Step out in your Nike gear. It might be your last date. Enjoy.
Photo Credit: Splash News