I don't exactly get the branding here. These ridiculously hot women are modeling Kanye's Adidas shoe line for people who like to be associated with Kanye West and overpaying for footwear. All I can see are sextastic models like Irina Shayk and Nina Agdal and Gigi Hadid showing off in nude swimsuits. Are you supposed to look at their feet?
It's not unusual for women's wear shoe ads to feature smoking hot all over models also wearing shoes that I suppose are appealing to somebody. But 99% of the real estate is devoted as it should be to model hot and passion inducing bodies. There's a lot of association going on in the marketing of products to women that men don't have to endure. Yet, we get to revel in the visual spoils for gratis so there is that. I can't say I endorse Yeezy shoes, but I entirely back and front an array of world class young women pimping them. I'm so simple it's almost silly. Almost. Bless you, ladies. Enjoy.
Photo Credit: Yeezy