You could do worse than making Irina Shayk the wicked hot body of your dramatic new lingerie line. I guess the silk and lace knitting folks at La Clover figured this out, bringing out the alluring Russian ringer to get all kind of lust inducing in their panties and bras and other intimates that I would cause me to feint if I ever saw the likes of Irina Shayk modeling them in person.
Once again, the simplicity of marketing genius comes to the forefront. Make skimpy clothes, hire Irina Shayk to model them for you, sell tons of shmata. I know people go to school for years to try and learn this stuff, but you follow the Shayk model, you can probably save yourself a whole lot of student debt. Maybe even enough to pay for Irina Shayk. So hot. Enjoy.